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Credit Union Certified Marketing Executive Designation

Increase your marketing value within your credit union.

Earn your designation as a Credit Union Certified Marketing Executive™ (CUCME) by attending all three years of CUNA Marketing Management School and passing a comprehensive exam at the end of each term. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive. Curriculum and testing will focus on the following core competencies:

  • Strategic Marketing & Implementation
  • Public Relations
  • The Brand Experience
  • Retail Marketing
  • Advertising Management
  • Product & Services Roll-out
  • Market Research
  • Persuasive Communication
  • Problem Solving & Decision Making
  • Aligning Department with Credit Union Strategy
  • Drives Innovation
  • Leadership Skills

Frequently Asked Questions

Start earning your CUCME today! Learn more about CUNA Marketing Management School.

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