Increase your marketing value within your credit union.
Earn your designation as a Credit Union Certified Marketing Executive™ (CUCME) by attending all three years of CUNA Marketing Management School and passing a comprehensive exam at the end of each term.
This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive.
Curriculum and testing will focus on the following core competencies:
- Strategic Marketing & Implementation
- Public Relations
- The Brand Experience
- Retail Marketing
- Advertising Management
- Product & Services Roll-out
- Market Research
- Persuasive Communication
- Problem Solving & Decision Making
- Aligning Department with Credit Union Strategy
- Drives Innovation
- Leadership Skills
Frequently Asked Questions
Start earning your CUCME today! Learn more about CUNA Marketing Management School.