Plan a Festive Week in Your Credit Union
- Hold an open house at your credit union and branch offices. Conduct tours and serve refreshments. It's a great opportunity to build relationships with members and discuss your products and services.
- Invite your elected officials to a "Meet the Members" day.
- Get the word out about the worldwide credit union movement by displaying posters and offering international foods.
- Hold a "guest day" at your credit union where members can bring guests for refreshments and learn more about your credit union.
- Let members "meet their credit union" by displaying your employees' photos and biographies.
Please tell us how you plan to celebrate International Credit Union Day.
Product and Service Promotions
- Offer loans or new share draft accounts for the same fees that your credit union charged the year it opened.
- Work cooperatively with other local credit unions to purchase outdoor billboard advertising space. Radio and television advertising can be very affordable when a group of credit unions contribute toward the cost.
Focus on Education
- Offer your credit union as an elementary school field trip destination. Give teachers an opportunity to build real-world experience into their students' math lessons.
- Offer a series of lectures on basic finance in the evenings or over the lunch hour. Topics can include managing a checking account, building a good credit rating, shopping for a mortgage, handling credit cards, and saving for college.
- Distribute financial self-help information in your lobby and at the drive-up windows. Don't forget to insert statement stuffers and articles in your monthly newsletter.
- Set up a booth at a local mall, community center, or special event. Offer consumer information such as Home & Family Finance Resource Center or personal finance handbooks. Hand out brochures that emphasize the credit union difference.
- Plan free member education seminars for members of all ages.
Focus on Your Credit Union Difference
- Organize a fun event to teach your staff and members about credit union history and philosophy. Set up booths featuring information on philosophy and operations. Punch a ticket at each booth and award International Credit Union Day t-shirts to those who fill their ticket.
- Coordinate efforts at the chapter level to produce a historical view of your credit unions in the area. This could be a traveling poster display or a slide presentation to be shown throughout the year.
- Sponsor an essay or art contest for young members or your entire membership. A short essay (100 words or less) about why your credit union is special would be appropriate. Publish the winning entries in your newsletter.
- Reward employees for exceptional service to members. Recognize members for exceptional service to the community.
- Deliver good news (and good food) to the media. Chapter volunteers of the Wisconsin Credit Union League delivered cakes decorated with the words "Happy International Credit Union Day " to the local media. Many volunteers received free airtime to talk about International Credit Union Day.
- Organize an event with your legislators.
- Take part in a summer "Paint-A-Thon" to help older members-or anyone else in your community who is physically unable to paint their own home. Take plenty of pictures of your team, and publicize your activities during International Credit Union Week.
- Plant a tree in a nearby park or on your credit union grounds. Coordinate a local beautification program. Sponsor a community clean-up effort or other charitable event.
- Sponsor a safe Halloween program for local children.
- Hold a bike safety clinic for young people and donate helmets to needy children.
- Adopt a social service agency for the day or week and recruit staff and members to help out with tasks like serving meals, painting, filing, and cleanup.
- Hold a fundraising event for "Credit Unions for Kids" or another charity.
- Collect business clothes to donate to a local organization that helps people get back into the workplace.
- Join forces with other credit unions in your area to sponsor a team for a walk or run for a good cause. Provide members of your team with t-shirts to identify them as credit union staff and members.