Analyze your credit union's performance and optimize your service to be a competitive choice for your members. Learn more about how CUNA can help your credit union communicate your value to your members, compare your operating performance to industry benchmarks and gain a deeper understanding of your members' needs.
Enhance your strategy and achieve your vision.
Celent Research
Credit unions don’t just compete with other credit unions – for many, banks are the major competition for a consumer’s wallet share. As a benefit of affiliation, CUNA now provides credit unions with access to research reports from Celent - one of the nation’s leading financial research and consulting firms and authorities on financial services strategy and technology.
Customized Comparative Analysis
Compare your credit union to any credit union peer group of your choice in dozens of key performance areas. Customized Comparative Analysis creates reports on demographic information, growth rates, earnings, asset quality, asset/liability management, productivity, graphs, how much members save by belonging to your credit union—and much more.
Fees Report
Find out what other credit unions in your asset category and geographic region are charging. When members and potential members shop for services or a new financial institution, be positioned to cover costs, convert members to money-saving services and provide great service.
Membership Benefits Report
Your Membership Benefits Report shows how much money your credit union puts in members' pockets. Compared to banks, credit unions charge less for loans, pay higher dividends on savings and charge fewer and lower fees. In addition, competition from credit unions keeps bank fees, interest rates, and dividends more favorable than they otherwise would be.
National Member Survey Results
Learn about the various demographic, marketing, member loyalty and other factors affecting the future of credit unions. This information will allow your credit union to anticipate trends, discover how they apply to your credit union and help you plan for the future.
PCA Checkup
This is the ideal planning tool and/or board education tool. Your PCA Checkup calculates your credit union's net worth ratio and uses a series of tables and graphs to summarize the interactions between earnings, asset growth and net worth over time.
Survey of Potential Members Results
Discover new opportunities and strategic directions for reaching and attracting new members. Learn about current trends relating to non-members' financial behavior and expectations.