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Operational Research

Analyze your credit union's performance and optimize your service to be a competitive choice for your members. Learn more about how CUNA can help your credit union communicate your value to your members, compare your operating performance to industry benchmarks and gain a deeper understanding of your members' needs.

Enhance your strategy and achieve your vision.

Customized Comparative Analysis 

Compare your credit union to any credit union peer group of your choice in dozens of key performance areas. Customized Comparative Analysis creates reports on demographic information, growth rates, earnings, asset quality, asset/liability management, productivity, graphs, how much members save by belonging to your credit union—and much more.

Fees Report 

Find out what other credit unions in your asset category and geographic region are charging. When members and potential members shop for services or a new financial institution, be positioned to cover costs, convert members to money-saving services and provide great service.

Membership Benefits Report 

Your Membership Benefits Report shows how much money your credit union puts in members' pockets. Compared to banks, credit unions charge less for loans, pay higher dividends on savings and charge fewer and lower fees. In addition, competition from credit unions keeps bank fees, interest rates, and dividends more favorable than they otherwise would be.

CUNA Operating Ratios and Spreads Report 

Size up your credit union's performance against other U.S. credit unions. This report has critical spreads and ratios categorized by asset size, common bond and state.

National Member Survey Results 

Learn about the various demographic, marketing, member loyalty and other factors affecting the future of credit unions. This information will allow your credit union to anticipate trends, discover how they apply to your credit union and help you plan for the future.

PCA Checkup  

This is the ideal planning tool and/or board education tool. Your PCA Checkup calculates your credit union's net worth ratio and uses a series of tables and graphs to summarize the interactions between earnings, asset growth and net worth over time.

Technology Spending Report

This report provides valuable perspective about the current state of technology in the credit union industry and where it is headed over the next few years as credit unions strive to best protect their members' assets and information and serve their members' growing demand for data security and remote delivery channels. 

Credit Union Field of MembershipRight Promo- Membership
2016 CUNA Governmental Affairs Conference