CUNA: 2011-2012 National Member Survey (PDF)

2011-2012 National Member Survey (PDF)

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Apr. 3, 2013

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CUNA's 2011-2012 National Member Survey Report uncovers trends involving your members' attitudes and use of financial services. Further, it reveals how these trends will impact your credit union and strategies to head off the threats and better take advantage of the opportunities to attract more of your members' financial business.

Credit unions are in a prime position to increase members' use of services. Learn more about the challenges and opportunities:

Key service components and product combinations driving member loyalty
Members' service use of and market shares for financial services
The loyalty paradox: If members love credit unions, why do they keep using banks?
Your best members: PFI status and highly loyal
Member satisfaction rises - time to reinforce relationships
Vital services for young adults
Marketing budgets - how much are credit unions spending and on what activities?

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It's an essential planning tool for any credit union looking to improve its bottom line, provide better service, become its members' primary provider, and stay abreast of impending member issues. Maintain your competitive edge by understanding trends, and select the right strategies for your credit union.

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This item is also available in a print format.

Save over $125 when you also purchase the 2011-2012 Survey of Potential Members.

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Apr. 3, 2013

CUNA is dedicated to providing information for credit unions across the country about the current credit union environment. This gives credit unions access to important benchmarking and strategic planning information with a nationwide, local and peer-level perspective. Trust CUNA to deliver the most comprehensive data available about salary and compensation, strategic planning, market research and operations.

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