2011-2012 Survey of Potential Members (PDF)

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29901P

Apr. 03, 2013

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CUNA's 2011-2012 Survey of Potential Members Report introduces new issues, opportunities and strategic directions for reaching and attracting new members. Discover current trends relating to non-members' financial behavior and expectations.

Topics include:

  • Shifting non-member loyalty from banks to credit unions
  • Value, trust, appreciation - three areas where credit unions have the advantage
  • Benefits of word-of-mouth referrals
  • Focus on peak borrowers and future borrowers - your twin keys to lending success
  • Elements in a youth marketing program
  • Reaching the Hispanic market, including residents and recent immigrants
  • Keys to increasing membership - build awareness, commit resources
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29901P

Apr. 03, 2013

This item is an Adobe PDF.

After placing your order, the PDF will be emailed to you within a couple of days. If you need the report immediately, please mention this when ordering.

Buy Now $265.00
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29901P

Apr. 03, 2013

This item is also available in a print format.
Buy Now $265.00
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29901P

Apr. 03, 2013

CUNA is dedicated to providing information for credit unions across the country about the current credit union environment. This gives credit unions access to important benchmarking and strategic planning information with a nationwide, local and peer-level perspective. Trust CUNA to deliver the most comprehensive data available about salary and compensation, strategic planning, market research and operations.
Buy Now $265.00
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