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'Don't Tax My CU' counters Mo. bank attacks
ST. LOUIS (2/6/14)--The Missouri Credit Union Association (MCUA) is encouraging its membership to use CUNA's DontTaxMyCreditUnion.org website to fight a social media attack on the credit union tax status by state banks.
 
Missouri banks are attacking the credit union tax status through a social media campaign targeting the state's U.S. Congressional delegation. Using the #Time2Pay hashtag, bankers are directing messages to legislators via Twitter ( Missouri Difference Feb. 5).
 
MCUA is encouraging its members to visit the Don't Tax My Credit Union website and send the "Don't Tax My Credit Union" message to legislators.
 
"With a new year under way, it is a good idea to share the Don't Tax My Credit Union message with Missouri's federal lawmakers--even if you sent a message last year," said Amy McLard, MCUA senior vice president of advocacy. "Please encourage your staff, volunteers and members to re-iterate this concern with members of Congress. We don't want bankers to be the only voice lawmakers hear on this issue moving forward."
 
The Don't Tax My Credit Union website provides a platform for sending Twitter messages directly to members of Congress. Senders can tag messages #DTMCU.
 
MCUA's campaign comes in advance of the Credit Union National Association Governmental Affairs Conference (GAC), which takes place Feb. 23-27 in Washington, D.C. Missouri credit union leaders will meet with members of the Missouri Congressional delegation during the GAC on Capitol Hill.
 
In September, CUNA initiated "Don't Tax Tuesday" as a social media push using Twitter, Facebook and the DontTaxMyCreditUnion.org websites in Spanish and English to generate more than 5,000 tweets, 600 Facebook posts and 8,000 e-mails to lawmakers. The campaign earned the Social Media Innovation award from the Public Affairs Council Wednesday. (See related story: CUNA, leagues win Grassroots Innovation Award)
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