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150 members get 10 gal. free gas ID theft advice
PHOENIX (3/29/11)--Desert Schools FCU in Phoenix partnered with three local gas stations Friday to give 10 free gallons of gasoline to each of 150 members, and also used the promotion to educate members on identity theft protection. The first 50 members to show up at each of three locations in the Phoenix area and provide proof of their membership at the $2.8 billion-asset Desert Schools FCU, along with a non-personal identification number (PIN) purchase receipt and valid driver’s license, received free gas (abc15.com March 26). The purpose of the non-PIN receipt is to reduce the risk of debit-card skimming by scam artists, the paper said. Skimmers are devices placed on machines where customers swipe their debit or credit cards and allow thieves to steal personal information and PINs to perpetrate financial fraud. The credit union urges members to use the credit option at gas pumps and other retail locations because the non-PIN transaction is covered through Visa’s Zero Liability protection program, which provides additional layers of coverage on losses, Cathy Graham, Desert Schools’ assistant vice president of marketing, told the paper. The credit union’s gas giveaway to members was part of Desert Schools’ year-long “Skip the Pin and Win’ promotion.
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