MADISON, Wis. (11/30/07)--The Filene Research Institute has selected a team of young credit union professionals to serve in a new program to develop credit union products and services to young adults. The “30 under 30” group is a problem-solving team made up of credit union professionals under the age of 30. PSCU Financial Services provided underwriting and other support for the group. The project is part of a broader Filene program called CU Tomorrow, which works with state leagues, universities and other organizations to make credit unions more relevant-- as financial institutions and employers--to young adults. CU Tomorrow will publish open source business plans for credit unions to use to attract younger members and employees. The “30 under 30” group is made up of individuals employed full-time at a credit union. Its objective is to build financial recruiting programs to attract young adults. “Rather than cross our fingers and hope credit unions attract and retain generational talent, we are creating a place where talent can grow and ideas can flourish,” said Filene CEO Mark Meyer. “Each of these professionals is accountable for building products that will get peers through credit union doors.” Filene has researched the needs of young consumers and credit union responses to those needs, sponsoring COOL Solutions reports and working with organizations like brass/MEDIA. “The young adult demographic is critical to the continued viability of credit unions,” Meyer said. Program Coordinator Ben Rogers added: “Groups typically need a catalyst to conceive their best ideas and put them into action. The 30 under 30 participants understand the need for a youthful focus, because they’re the ones who get blank stares when they tell their friends they work at the credit union.” The inaugural group of 30 under 30 members are: Alex Alexander, Municipal Employees CU of Baltimore; Dustin Allen, Weber State FCU, Ogden, Utah; Megan Armstrong, Sunmark FCU, Schenectady, N.Y.; Avery Cashman, Service 1st FCU, Danville, Pa.; Julie Cosgrove, Affinity Plus FCU, St. Paul, Minn.; Christopher Danvers, Delta Community CU, Atlanta; Matt Davis, Members CU, Winston-Salem, N.C.; Mike Escudero, Seattle Metropolitan CU; Christina Gaglione, Affinity FCU, St. Paul, Minn.; Erin Hamilton, NASA FCU, Upper Marlboro, Md.; Kia Herd, Alliant CU, El Segundo, Calif.; Robin Hickey, Mon-Oc FCU, Toms River, N.J.; Melissa Troiano, DOT FCU, Poughkeepsie, N.Y.; Brandon Kelly, E FCU, Baton Rouge, La.; Dustin Limburg, Wright-Patt CU, Fairborn, Ohio; Tanya Magnus, First South CU, Bartlett, Tenn.; Brie McCarthy, Coors CU, Golden, Colo.; Brandi Melo, Rocky Mountain CU, Helena, Mont.; Brandon Michaels, San Francisco Fire CU; Katherine Miller, Navy FCU, Vienna Va.; Toni Montgomery, Americhoice FCU, Mechanicsburg, Pa.; Rachael Parrent, Vantage CU, Bridgeton, Mo.; Carma Parrish, Perfect Circle CU, Hagerstown, Ind.; Jansen Perdue, Hoosier Hills CU, Bedford, Ind.; Jeremy Presta, Park Side FCU, Whitefish, Mont.; Megan Primeau, US FCU, Burnsville, Minn.; Matthew Prosneski, Travis CU, Vacaville Calif.; Matthew Schewe, UW CU, Madison, Wis.; Amy Stanton, BestSource CU, Waterford, Mich.; and Chad Warneke, Oregonians FCU, Portland, Ore. Observers from several industry groups, including PSCU Financial Services, Credit Union Direct Lending, the California Credit Union League, Credit Union House and the Credit Union National Association also will participate.