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News Now

CU System
43 states airing CU-sponsored TV show
FEDERAL WAY, Wash. (1/8/08)--Starting this month, 279 PBS television stations in 43 states have committed to broadcast the Biz Kids$ TV series, exclusively underwritten by America’s Credit Unions to teach kids about money. “As Biz Kid$ began airing this past weekend, it will be seen on 81% of all PBS stations,” said Steve Bosack, deputy director of the National Credit Union Foundation (NCUF). “This is more than twice as many stations than we had committed in mid-December, and nearly seven times as many stations than the producers had lined up to air the debut of Bill Nye the Science Guy.” The 26-episode series will be aired in the nation’s top three public television markets: Los Angeles, New York City and Chicago. Broadcast commitments now cover 43 states, including the entire states of Alabama, Indiana, Kentucky, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Rhode Island, South Dakota and Vermont. Credit unions can download and customize Biz Kid$ brochures, flyers, postcards, posters and statement stuffers to encourage their members to watch. Promotional materials are available on the websites of the NCUF and the Washington Credit Union Foundation (WCUF). Use the resource links. Biz Kid$ also will air on all high definition (HD) Channel PBS stations--about 100--on Sundays at 5 p.m., beginning Jan. 27. PBS stations with HD channels will air Biz Kid$ at the same designated daytime slot nationwide. Biz Kid$ already is airing in the United Kingdom and Ireland on a national business channel. The NCUF is the largest funder of the America’s Credit Unions underwriting group. NCUF committed $2 million over three years from a special sub-fund of its Community Investment Fund. “The NCUF is proud to be Biz Kid$ largest sponsor,” said NCUF Executive Director Steve Delfin. “This TV series, together with the teaching curriculum being produced in partnership with Junior Achievement, will fulfill a key part of our mission to bring financial education and literacy to our nation’s youth. BizKid$ has the potential to be the most visible youth financial literacy program that our nation has ever seen.” The first 13 episodes of Biz Kid$ are produced and paid for. “National underwriting dollars are needed now for the second 13 episodes in production,” said RoxAnne Kruger, Biz Kid$ project manager at the WCUF. To keep Biz Kid$ on the air with credit unions’ funding, supporters can contact their state credit union league.
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