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A whole lotta celebration going on
MADISON, Wis. (10/21/11)--Credit unions nationwide celebrated their unique economic and social standing on International Credit Union (ICU) Day yesterday with warm wishes, treats, good deeds and music videos. “I wish everyone a Happy Credit Union Day and continued success,” said Pennsylvania Credit Union Association President/CEO Jim McCormack (Life is a Highway Oct. 20). “This is a special day to celebrate our proud history and uniqueness.” “Credit unions play a very important role in our society,” said. “Thanks to credit unions, consumers--regardless of their socio-economic status--have access to affordable financial products and services, like checking savings, debit and credit,” said Dick Ensweiler, Texas Credit Union League CEO. ICU Day leads into the 2012 International Year of the Cooperatives. On Oct. 31, credit unions will join cooperatives from all sectors of the economy in celebrating the positive impact they have in reducing poverty, creating jobs and promoting social integration worldwide. “As credit unions celebrate International Credit Union Day and prepare for the United Nations’ International Year of the Cooperatives in 2012, we celebrate that we’re all part of building a better world,” said Patrick S. Jury, president/CEO of the Iowa Credit Union League. To celebrate ICU Day, eight spokespeople from several states representing the Gen Y marketing initiative Young & Free collaborated to create three music videos that credit unions can use to promote International Credit Union Day. The three videos feature an original rap, a Lady Gaga tribute and a rock classic from the band Journey that promote six credit union attributes::
* Membership is open to all; * Members call the shots; * Rates and fees should benefit members; * Credit unions are just as accessible as banks; * Financial education should be free and available to all; and * Giving back to the community is a priority.
Young & Free is a spokesperson recruitment program started by Currency Marketing, a credit union marketing company in Chilliwack, Canada. The campaign seeks to help credit unions attract a new, young base of members. One credit union per state is allowed to participate in Young & Free program. To see the videos, use the link. Other ICU Day events included:
* U.S. Sen. Dianne Feinstein, (D-Calif.), entered a statement regarding International Credit Union Day on the U.S. Senate floor Thursday for the Congressional Record--an event marking the first time a California senator has ever done so, and the only senator making such a statement during this year’s ICU Day. (See related story: Feinstein statement in Congressional Record marks ICU Day). * Service 1st FCU, Danville, Pa., held its second annual CU Around Town Community Service Project Each employee was asked to “do good” around the community on behalf of the credit union. The only catch is that the “do good” acts have to be outbound, unprovoked acts of kindness, such as pay someone’s grocery bill or purchasing an item for an organization that has limited funds or a strong need, or paying for the person next in line at a restaurant drive thru. * Colleen Phillips, vice president of marketing at Cross Valley FCU, Wilkes Barre, Pa.; Jill Houseknecht, marketing/communication coordinator; and Scottie Saver, the credit union’s mascot, appeared on WBRE PA Live! to discuss ICU Day, youth programs and the importance of learning to save early. * Clairton Works FCU, Elizabeth, Pa., is collecting donations for local food banks through the end of the month. * First Commonwealth FCU, Bethlehem, Pa., will host a shredding day on Saturday. * Alta Vista CU, Redlands, Calif., celebrated with balloons and bags of Skittles at each of its branches.
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