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ACUC: A packed, powerful week for attendees
SAN FRANCISCO (7/8/14)--It was a packed week for the Credit Union National Association's 2014 America's Credit Union Conference in San Francisco, with a schedule chock-full of educational breakout sessions, stirring speeches and even the occasional excursion throughout the city.  

Click to view larger image Attendees of the Credit Union National Association's 2014 America's Credit Union Conference in San Francisco wear "100 million membership" T-shirts to the final keynote address of the week on the conference's last day Thursday. (CUNA Photo)
From June 29 to July 3, roughly 1,200 attendees had access to a wealth of credit union resources such as networking opportunities with other professionals, Q&A sessions with inspiring keynote speakers and ample time to pick the brains of vendors at the daily exhibit hall.

The vendors also find the experience valuable.

"What I like about ACUC is the people, everybody is very friendly, very open, very questioning, and they want to learn," Abbe Mahaffey, Diebold director of integrated services, told News Now . "Everybody is excited to be here, everybody is excited to see each other and work together and learn from each other."

The general sessions, emceed by TV personality Mark DeCarlo, featured a varied lineup of keynote addresses, capped Thursday with former U.S. Navy SEAL Marcus Luttrell's enthralling story about how he survived an ambush in Afghanistan in 2005--a tale recently recaptured by Hollywood in the movie "Lone Survivor."

Conference attendees also heard from a National Credit Union Administration official on the NCUA's reasoning behind and current stance on the controversial risk-based capital proposal at a heavily attended special general session during the week.

The main takeaway was that the NCUA will use as long as it takes to put together the "right" capital requirement regulation for credit unions, according to Larry Fazio, NCUA director of the Office of Examination and Insurance.

Attendees also enjoyed using a social media app that CUNA created specifically for the conference. The app featured the conference schedule, allowed attendees to interact and post photos and comments about their experiences and highlighted bios of the various speakers, sessions and events.  

Other highlights from the conference included:
  • A selfie kiosk outside the general session ballroom where conference attendees could take photos of themselves to be posted on CUNA's new website, , for its recently launched 100 million membership campaign;
  •  Young credit union professionals sat in on an executive series session where they were able to listen to top industry leaders discuss the most pressing issues facing credit unions today;
  • Industry trend educational talks such as "Engineering the Right Branch Experience," "Creating Member Loyalty," and "Serving Members Who No Longer Need Branches;" and
  •  An experimental breakout session at San Francisco's Exploratorium Museum.On

Thursday, DeCarlo also teased next year's conference, which is set to take place in Denver July 12-15. In conjunction with the World Council of Credit Union's annual conference, the week is expected to take on an international twist.
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