NEW YORK (7/2/13)--During the "Step Up Your Social Media Game" session Monday afternoon at America's Credit Union Conference (ACUC) in New York City, two experts shared information on why social media is so powerful, how credit unions are currently using social media and what improvements to make to become more successful.
The message of Jason Milesko, chief impact officer at Filene Research Institute, and Patrick Rooney, CEO of QUEsocial, was simple. The public isn't responding to basic marketing and advertising campaigns anymore. Instead the public wants to hear--through word of mouth--that the product or company is good, reliable and effective.
The Madison, Wis.-based Filene Research Institute recently conducted a survey on how credit unions are using social media. The conclusion: Credit unions have social media because they understand it is important but aren't utilizing it effectively.
To have a successful social media campaign Milesko and Rooney suggested credit unions:
Treat social media like any other business tool;
Set clear objectives, strategies and metrics;
Define your story and stick to it. What is your credit union story and why are you so unique;
Understand the landscape: who is talking, where, and how;
Include the three F's--Fun, Fame, Fortune. Entertain your audience, recognize and highlight your followers and give them an incentive;
Target and research your audience. Define who you are targeting and research what they are interested in hearing about;
Activate employees. Ask them to become your social media ambassadors. It will increase their pride in the organization and allow the credit union to expand its reach through its social media connections.
Measure, assess and adjust: Assess what you are doing and if it is working. Social media is constantly changing and requires constant modifications to your strategic plan.
Be consistent. Social media is only successful if you cultivate relationships, which is built on being a constant reliable source of information.
"We are only bound by the limits of our creativity. There is so much we can do. The sky is the limit," said Rooney.
Throughout the presentation, Rooney and Milesko presented multiple examples of successful social media campaigns companies have created showing that social media is an inexpensive yet powerful tool in which to invest.
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