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CU System
ACUC adds social media maven MacArthur to lineup
MADISON, Wis. (5/9/14)--The Credit Union National Association announced Thursday that it has added Amber MacArthur, a digital marketing expert, to the lineup of keynote speakers that will headline CUNA's 2014 America's Credit Union Conference later this year.

MacArthur, or Amber Mac, is the president and co-founder of Konnekt Digital Engagement and author of the book "Power Friending: Demystifying Social Media to Grow Your Business."

ACUC will be held from June 29 to July 3 in San Francisco.

"Amber Mac's success in reaching today's audiences will give attendees insights on how to optimize their member and social media efforts," said Todd Spiczenski, senior vice president of CUNA Association services. "We are thrilled to have her join Simon Sinek, author of "Why Leaders Eat Last;" Marcus Luttrell, decorated Navy SEAL and author of "Lone Survivor;" and Steve Farber, founder of The Extreme Leadership Institute."

In addition to running her agency, MacArthur co-hosts the CTV program "App Central," which features the latest developments in mobile technology.

She also has worked for Microsoft and for various television and online projects, and at one point emerged as the first major "new media" reporter in Canada.

For more information about ACUC speakers and sessions, or to register, use the resource link.
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