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ACUC offers 17 Discovery Sessions
MADISON, Wis. (2/27/12)--The Credit Union National Association and CUNA Mutual Group announced speakers and topics for the Discovery Sessions at the 2012 America's Credit Union Conference, June 17-20, in San Diego.

"This year's Discovery Session speakers and topics address the most urgent issues facing credit unions," said Jeff Post, CUNA Mutual president/CEO. "We've found that credit union leaders really engage with the speakers and each other at these small, interactive sessions."

Additional speakers, session topics and programs will be announced in the weeks to come. For more information, use the link or follow @CUNAverse on Twitter.

Discovery speakers and sessions include:

  • Changing Trends in Executive Compensation: Presented by Scott Albraccio, sales specialist manager, executive benefits, CUNA Mutual Group. During the next five years, more than a quarter of all credit union CEOs will reach retirement age. Albraccio will show attendees how to prepare their credit union for building competitive executive retirement solutions to meet the evolving needs of top leadership.
  • Reaching Gen Y and Millennials with a Message They'll Actually Listen To: Presented by Josh Allison, founder and chief ideator, Think Café. This session presents a blueprint for creating relevant relationships with teens and young adults through smarter marketing, social relevance and strong values.
  • Don't Be an Idea Killer! The Future of Innovation at Your Organization: Presented byTasha Dahl, synergy leader, Affinity Plus FCU, St. Paul, Minn. The innovation and change needed to push the credit union movement into the next generation of financial services will not come from the usual small group of leaders. This session will explain why credit union leaders should give their employees complete control of innovation at their credit union.
  • Future of the Branch: Presented by George Hofheimer, chief research officer, Filene Research Institute. This session summarizes a Filene Research Institute colloquium on the future of the branch. Perspectives from academic thinkers, credit union executives, and branch design/building firms sketch the interplay of different branching priorities for different credit unions and memberships.
  • Effective Credit Card Program Management: Presented by Ondine Irving, founder, Card Analysis Solutions. This session covers effective portfolio analysis techniques, how to best control the expenses of a credit union's credit card program, and a review of alternative options for credit card processing.
  • Credit Union Sustainability: A Long Term Model for Success: Presented by Mike Higgins Jr., partner, Higgins & Associates. Higgins will explain a sustainability model that avoids the shortcomings of traditional measures and focuses on new drivers of longer-term value creation. He will demonstrate how the concepts can be applied to any credit union business model.
  • For Every Consumer Intention, There Should be an Equal and Opposite Credit Union Action: Presented by David Polet, Voice of Customer Program manager, CUNA Mutual Group. This interactive session will investigate how economic shifts beyond the Great Recession and housing crash will likely impact members' perceptions, attitudes and expectations of credit unions and other financial institutions and how this affects strategic initiatives concerning insurance and investment offerings.
  • "Tell Me We Aren't Doing That!": Presented by Denny Graham, president/CEO, FI-Strategies LLC. Graham will demonstrate how leading credit unions identify productivity enhancements from their own employees and how to build a stronger sales and service culture. The title is a quote from a CEO after looking at the results of a survey to his employees.
  • Innovation Technology: Redefining What IT Means for Credit Unions: Presented by Mark Sievewright, president, CU division, FiServ. Get a crash course in the primary innovations enabled by technology that will impact member acquisition and retention, and the delivery of financial services in the next three years. This session will cover the rapid evolution of "Mobiliti" and the likely impact of social business. Attendees also will get a glimpse of what online banking, new payment models and member-centric tactics and techniques will look like in the future.
  • Five Best Practices for Online Cross-Selling: Presented by Geoff Knapp, vice president, online banking and consumer insights, FiServ. This session will pinpoint five online retailer practices that can benefit credit unions and identify others that do not. Attendees will learn from consumer research and focus group findings how to successfully market online.
  • Align Your Team or Forever Fight the Steering Wheel: Neil Goldman, partner, GCS Consulting. Address the reality of the whirlwind of daily credit union life and discover new tools to create a cohesive, uniformly focused institution. Learn how to eliminate silo management and unify and focus teams for enhanced teamwork and employee engagement.
  • The Business Case for Employee Engagement: Presented by Randy Kohout, vice president, human resources, CUNA Mutual Group. Despite the volatile economy and high unemployment, a Towers Watson 2011 Survey found almost 60% of North American companies struggle to attract critical-skill employees. This presentation discusses how to align engagement programs with your business objectives, desired culture, total rewards strategy, and attraction and retention goals.
The ACUC also will feature five panels:

  • Digital Branding: Presented by Hofheimer and Katie Sollenberger, account manager, financial services vertical, Google. Mobile phones, ubiquitous internet, iPhone apps and social media are all rewiring the way consumers choose and interact with brands. This session summarizes a Filene Research Institute colloquium and presents insights on how to reach, strengthen, and sell to these markets.
  • 2012--The Year of Chip Technology: How to Eliminate Magnetic Stripe Card Fraud! Presented by Ann Davidson, consultant, risk management, CUNA Mutual Group; Leanne Phelps, senior vice president, card services, State Employees' C (SECU), Raleigh, N.C.; and Hap Huynh, Chip Center of Excellence, Visa. Attendees will learn about this chip technology and how it reduces card fraud risk. This session will retell a credit union story of how SECU incorporated chip technology successfully into its card program.
  • How to Thrive in Today's Economy: Presented by Bob Larson, financial support consultant, CUNA Mutual Group; Steve Behler, president/CEO, Kemba CU Inc., West Chester, Ohio; John Cassidy, president/CEO, Sierra Central. Attendees will participate in a dialogue with decision makers from credit unions who have consistently posted successful results in spite of challenging times. Credit union professionals will explore what these credit unions do to combat a troubling economy.
  • Working for Good: How Social Responsibility is Driving the Next Generation of Leaders: Presented by Brent Dixon, young adult advisor, Filene Research Institute; and a panel of Filene Research Institute Young Adult Group Members. In a groundbreaking research initiative, the Filene Research Institute and Net Impact partnered to examine how doing good motivates the millennial work force.
  • Superior Consumer Lenders during the Great Recession: Presented by

    Facilitator Patrick McElhenie, sales planner, CUNA Mutual Group; Garth Strand, CEO, Hutchinson (Kan.) CU; Joe Rossa, senior vice president, EECU, Jackson, Mich.; and another credit union panelist to be announced. Hear how three credit unions increased consumer lending portfolios by more than 5% each year during the Great Recession.
Conference information can be found by using the link below.
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