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CU System
ACUC speaker drops in for #CUNAchat on social media
WASHINGTON (6/10/14)--Anyone just itching to get to the Credit Union National Association's 2014 America's Credit Union Conference had the opportunity Monday to fire off questions to one of the keynote speakers headlining the event.

For nearly an hour, Amber MacArthur, TV host, bestselling author and social media maven, shared knowledge during CUNA's first-ever Twitter chat about best practices in social media, while also dropping hints about the topics she will broach during the conference in San Francisco, set for June 30 to July 3.

Using the hashtags #CUNAchat and #ACUC, credit unions from throughout the country were able to pick the brain of "AmberMac," who's built a following of nearly 100,000 Twitter users.

"What should #creditunions know to get started on social media?" one industry professional tweeted @AmberMac.

"Most important, have a plan in place--a long-term strategy to achieve your goals and objectives--don't just jump in!" MacArthur tweeted back. "Also, you can't master all platforms at once. Figure out where your audience is and connect with them there."

The Twitter account for Vantage CU, Bridgeton, Mo., with $737 million in assets, also participated, asking MacArthur how bloggers can create engaging content on a continuous basis.

Replied @AmberMac: "That's where editorial plan can help. Pick content themes that are triggers around key dates ... (such as) holidays."

Other information shared by MacArthur during the Twitter chat:
  • Most organizations don't post or engage enough. "Do three times more than what you're doing daily, and you will see results;"
     
  • Remember, "no one shares boring;" and
     
  • Rarely is too much use of social media a problem. As long as the quality is good and engagement is good, keep doing it more.
Scroll through the tweets below.

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