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News Now

CU System
ACUCs Hispanic Outreach events begin May 24
MADISON, Wis. (5/18/11)--The Credit Union National Association (CUNA) and Coopera Consulting, a credit union Hispanic outreach consulting firm, Monday announced two Hispanic outreach events will be held in conjunction with CUNA’s America’s Credit Union Conference & Expo (ACUC), June 19-22 in San Antonio. CUNA and Coopera will host a free pre-conference webinar May 24 on Latino Membership Growth. The event is for credit unions seeking to learn more about how to grow Latino membership by exploring trends, tools and best practices. The interactive webinar will include a presentation and Q&A with the presenters, Miriam De Dios, vice president of Coopera, and Warren Morrow, CEO and founder of Coopera Consulting. Coopera and CUNA also will host a half-day Latino Membership Growth Forum June 19 at CUNA’s ACUC. The session will provide hands-on opportunities to work with tools that help grow and serve Hispanic membership. Each participant will receive a free assessment of the financial opportunity and membership growth potential for reaching Hispanics within their credit union’s market. Participants also will learn about the Texas Credit Union League’s Juntos Avanzamos initiative--an outreach initiative TCUL created to empower Texas credit unions to more effectively meet the needs of their Hispanic community--and about the Network of Latino Credit Unions and Professionals--an organization dedicated to increasing the representation and participation of Latinos in the credit union movement. The 2010 Census reported that more than half of the growth in the total U.S. population between 2000 and 2010 was due to an increase in the Hispanic population. “Credit unions that offer products and services tailored to Hispanic markets are well-positioned to capture a loyal and growing member base,” said Laida Garcia, chair of CUNA’s Hispanic Outreach Committee. “These events and the overall program at ACUC will help prepare credit union leaders to capture the opportunity.” For more information, use the links.


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