MADISON, Wis. (10/18/13)--ASmarterChoice, the website launched by the Credit Union National Association and state credit union leagues to help consumers find a credit union to join, attracted 32,266 visitors between Aug. 31 and Oct. 15.
"ASmarterChoice continues to spread its message across social media, increasing its followers and reach," said Amaia Kirtland, CUNA social and digital media manager. "By adding additional content from the leagues and their member credit unions, we can build upon this growing trend. By focusing on returning visitors, we can help ensure they choose a credit union as their preferred financial institution."
About 82% of the visitors were new to the site and 17.4% were returning visitors.
The ASmarterChoice Facebook page garnered 7,156 likes as of Oct. 15, an increase 7,122 followers on Aug. 31. Its Twitter account counted 1,567 followers, up from 1,476 followers on Aug 31.
Future plans for the web site include a blog that will highlight the credit union difference, encourage visitors to become credit union members, offer financial education and spotlight the efforts and activities of credit unions in their local communities.
The site architecture also will be updated to better adapt to mobile and smart tablet devices, which will increase site functionality and accessibility. The site will incorporate more infographics, pictures and video for sharing content and link backs. These developments are expected to be in place by early 2014.