Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
ATM lets consumers choose Surcharge Or Ad
NEW YORK (12/13/11)--A New York entrepreneur has introduced an ATM that offers users the option of viewing a third-party advertisement to opt out of surcharge fees.

Free ATMs NYC, founded by 25-year-old Brooklyn, N.Y., resident Clinton Townsend, uses targeted advertisements to cover the costs of an ATM surcharge outside of its network (ABC News Dec. 12).

The transactions do not take any longer because the commercials play during the time the transaction is processing, Townsend said.

The ATMs also give consumers the option of donating the surcharge to charity.

ATM receipts may include a coupon redeemable at a local business.  

There is one catch to Free ATMs NYC's strategy: The company can't remove fees that consumers' financial institutions charge them for using out-of-network ATMs (Digital Journal Dec. 12).

Free ATMs NYC placed its first ATM in a Brooklyn music venue and bar. Townsend plans to expand the concept throughout New York City.

Diebold, a CUNA Strategic Services provider, offers Campaign Office, a marketing tool that uses demographic and account information to present specific advertising relevant to the ATM user's interests and needs. For more information use the link.
Other Resources

RSS





print
News Now LiveWire
CUNA: CUNA offices closed through Friday, News Now returns Monday http://t.co/a5xbLzQKDj
12 24 ago
Reminder: @CUNA's Madison, D.C. offices will be closed through Friday, open again on Monday. #NewsNow will publish Monday.
12 23 ago
MI dentist to match @CUDirect's $20K to @HurleyMedical as a result of #20for20 online voting http://t.co/hqmIc9LpK1 @CMNHospitals
12 23 ago
New #creditunion chartered in St. Louis - #LutheranFCU - by @TheNCUA http://t.co/faPfANGS0P. Only 3rd new FCU charter this year.
12 23 ago
Don't get hacked during the holidays-use these tips from @CUNA http://t.co/jEqxni6NhO #StoptheDataBreaches http://t.co/woIxPOIyys
12 23 ago