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CU System
AVCU launches CU awareness campaign
SOUTH BURLINGTON, Vt. (3/30/09)--The Association of Vermont Credit Unions (AVCU) will launch a credit union awareness campaign April 6 that is modeled after the Pennsylvania Credit Union Association’s iBelong campaign. The campaign will use television ads to explain what credit unions are and how Vermont residents can find a credit union to join. The ads will air for eight weeks during morning network news shows, late afternoon talk shows, prime time shows and on cable networks (Newsline Express March 27). The call-to-action of the campaign will be the iBelong website, where users can use a Google Maps locator to find a credit union. The iBelong website will go live this week and features a page about Vermont credit unions with links, and a “My Story” section where members can write about what their credit union means to them. The ads also will run in the fall in conjunction with Co-op Month and International Credit Union Day. Vermont is the third state, along with Illinois and Mississippi, to secure licensing for iBelong, AVCU said. For more information, use the link.
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