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CU System
AVCU sponsors two-month iBelong campaign
MONTPELIER, Vt. (9/19/11)--The Association of Vermont Credit Unions (AVCU) will again sponsor iBelong ads on broadcast and cable television outlets statewide during October, under the auspices of the AVCU Marketing Committee. This is the third year AVCU has sponsored more than two months of advertising--at no cost to credit unions--to educate consumers about the benefits of belonging to a Vermont credit union (NewsLines Express Sept. 15). The committee placed six weeks of ads in the spring and is adding another three weeks, starting Oct. 3, to coincide with National Co-op Month and International Credit Union Day. The committee selected programs targeted toward women who are 25 to 54 years old--the most important demographic for family financial decisions, according to marketing research. The iBelong spots will appear during local and national morning shows such as “Today” and “Good Morning America,” during evening local and national news broadcasts, and during prime-time shows, including sitcoms, dramas and Fox’s new reality/ talent show, “The X Factor.” The 2011/2012 AVCU Marketing Committee is chaired by AVCU Director Matt Levandowski of Heritage Family FCU, Rutland, and includes:
* Stacey Benoit, Members Advantage Community CU, Barre; * Lori Crowley, Vermont FCU, Burlington; * Yvonne Garand, Vermont State Employees CU, White River Junction; * Julie Longfellow, NorthCountry FCU, South Burlington; and * Cindy Morgan, New England FCU, Williston.
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