SAN ANTONIO, Texas (5/30/13)--Alamo FCU has announced a plan to offer concierge service to its members. A credit union representative will arrive at members' home or office to provide personalized services.
"It's a differentiator for us," Max Villaronga, Alamo FCU president/CEO told News Now. "We are in a market with great credit unions and great banks. We wanted to develop a solution for people that don't think banks are that convenient, whether it's 10 branches, or 30 or 40 branches."
The $43 million asset San Antonio, Texas-based credit union will send a branded SUV with a representative to take loan applications, open accounts or assist with other products that Alamo FCU offers (The Financial Brand May 21). The vehicle will not carry cash, the credit union said.
The service is available to all prospective and current members, the credit union said.
The concierge service also saves Alamo the "headache" of further branch investment and maintenance, Villaronga said. "Rather than spending our members' money on facilities, we can provide a significantly upgraded level of service," he added.
The service is offer seven days a week from 7 a.m. to 7 p.m.
After a soft roll out 90 days ago, and a formal announcement earlier this month, the service has received an "excellent reception," Villaronga said.
"If they are not at appointments, they are busy prospecting for appointments," he added.