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CU System
Altura CU concert ticket winner pays it forward
RIVERSIDE, Calif. (9/26/11)--Altura CU, Riverside, Calif., recently used Facebook to reward a member for his loyalty. That member decided to “pay forward” his reward to a family member for her loyalty during a trying time. On Aug. 17, Altura told its nearly 3,000 Facebook followers that they could win a pair of tickets to an Aug. 24 Taylor Swift concert in Los Angeles by commenting on Facebook why Altura is their credit union, and then asking their friends and family to “like” the comment. The comment with the most “likes” would win the contest.
Click to view larger image From left, Elizabeth Sevilla and Vanessa Castellon before a Taylor Swift concert in Los Angeles. Their brother, Carlos Mendez, won the concert tickets from Altura CU by garnering the most likes for his comment about Altura on its Facebook page. He shared the tickets with his sisters to thank them for helping him through some personal struggles. (Photo provided by Altura CU)
Carlos Mendez of Moreno Valley, Calif., posted: “You are my credit union because there is a location up the street from me … and everyone there is friendly and professional.” His comment drew 166 “likes” to win the tickets. Upon winning, Mendez said, “In 2008, my life turned upside down. In a nutshell: one year of unemployment and a divorce. My sister was there for me, as was everyone around me during that time. As a small gesture of my immense gratitude, I gave her the tickets. She invited our sister, and they both had an awesome time. Thank you Altura and all who helped make this possible.” Facebook has become a great way for Altura to connect with its members, according to Carlos Loza, the credit union’s marketing analyst. “We have found contests, such as this, is a great, low-cost way to get our followers involved with us and help us spread the word about Altura.”


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