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CU System
BECU taps legends in new card promo
TUKWILA, Wash. (2/17/11)--Tukwila, Wash.-based BECU has enlisted famous University of Washington (UW) alumni to promote its latest addition to the MasterCard family. Among the Husky alumni appearing in a YouTube video--they’re singing the UW fight song, “Bow Down to Washington,”--are: Richard Karn of the television show “Home Improvement”; former National Basketball Association player Detlef Schrempf; football legends Sonny Sixkiller, Damon Huard and Brock Huard; philanthropist and activist Bill Gates Sr.; travel writer Rick Steves; and jazz great Kenny G (The News Tribune Feb. 16) The alumni are helping promote the UW Gold Debit MasterCard, which is part of an effort by $9 billion-asset BECU to gain traction within the Washington higher education community. The credit union also contacted Washington State University, which was contractually obligated to another financial institution, and could not participate in a similar promotion. The UW debit card is available to all individuals who open a free BECU checking account online or at any BECU location. Every cardholder receives special MasterCard gold benefits at no charge and free fraud-monitoring protection. Some of the alumni who appear in the promotion received an appearance fee. UW benefits by receiving about $400,000 annually in sponsorships, including signage at sporting events. The video will be distributed via e-mail and social networks such as Twitter and Facebook. Use the link to the view the video online.
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