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CU System
Bankers bathe in money confess sins in CU ads
NEW YORK (6/15/10)--New credit unions ads--some of which are humorous and others which are blunt in their assessments--use the general theme, “big banks are bad for you, why not join us?” in attempts to lure bank customers to credit unions, according to a blog in The New York Times. Some of the ads are edgy and have videos on YouTube, while others are more traditional print ads, wrote Tanzina Vega in an article titled “A Gallery of Credit Union Ads” (bucks.blogs.nytimes.com June 11). Credit unions promote more personalized service, lower fees, a more ethical way of doing business, and the fact they are nonprofit organizations, the Times said. The article asks readers to judge for themselves if the ads are convincing or not, and if they convince readers to join a credit union. They’ll see bankers in a confession booth, bankers bathing in money, and more. To see the ads and a related New York Times article on credit unions’ ad campaigns, use the links.
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