Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Bankers bathe in money confess sins in CU ads
NEW YORK (6/15/10)--New credit unions ads--some of which are humorous and others which are blunt in their assessments--use the general theme, “big banks are bad for you, why not join us?” in attempts to lure bank customers to credit unions, according to a blog in The New York Times. Some of the ads are edgy and have videos on YouTube, while others are more traditional print ads, wrote Tanzina Vega in an article titled “A Gallery of Credit Union Ads” (bucks.blogs.nytimes.com June 11). Credit unions promote more personalized service, lower fees, a more ethical way of doing business, and the fact they are nonprofit organizations, the Times said. The article asks readers to judge for themselves if the ads are convincing or not, and if they convince readers to join a credit union. They’ll see bankers in a confession booth, bankers bathing in money, and more. To see the ads and a related New York Times article on credit unions’ ad campaigns, use the links.
Other Resources

RSS





print
News Now LiveWire
Consumer spending is slumping #Market #Economy http://t.co/RI4HS68IuJ
10 hours ago
April is #NationalFinancialLiteracyMonth & @TheNCUA Chair Matz urges #creditunions to help members learn to manage/protect their finances.
11 hours ago
Fed. FI regulators' statmnts on compromised credentials/destructive malware #cybersecurity http://t.co/f4uTBDm1PU http://t.co/zP5Iw6VxZc
13 hours ago
Home prices rising faster than wages: @RealtyTrac #NewsNow #Market http://t.co/wa74mnw3Cu
14 hours ago
.@Nussle dropped by the @ACUMuseum recently. Read about his visit http://t.co/bYe8RRgYLP
15 hours ago