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News Now

CU System
Belvoir FCU Annual Web Hunt Offers High-Tech Prizes
WOODBRIDGE, Va. (6/17/13)--Belvoir FCU's Web Hunt game, now in its fourth year, continues to grow. The Web Hunt increased overall visits to the credit union's website to  189,951 during the game from 176,421 last year, a 7% improvement, and page views exceeded the projected 5% increase.

The credit union awarded seven members with high-tech prizes for participating in its the annual interactive game, which asked visitors of the credit union's website to search and collect eight hidden iPads.

When all iPads had been found, the user unscrambled the letters shown to them and inserted the phrase onto Belvoir Federal's Web Hunt application on Facebook.

The credit union set a goal of increasing its Facebook fans by 81 people. At the completion of the Web Hunt, Belvoir Federal achieved 120% of its projected goal. The fans accumulated during electronic pushes, such as the Web hunt, provide Belvoir FCU with the ability to reach members and potential members via on-demand channels such as Facebook.

Belvoir FCU awarded seven prizes for the 2013 Web hunt, ranging from a Windows 8 Touchscreen Laptop, an Amazon Kindle Fire, and five $25 Best Buy gift cards.


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