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Best practices honored by Marketing and BD Council
MADISON, Wis. (3/29/10)--The CUNA Marketing and Business Development Council announced its Best Practices Award winners during the council’s 17th annual conference last week in Washington, D.C. The awards recognize outstanding new marketing and business development approaches with potential for universal application across the credit union movement. Without regard to asset size, a panel of judges selected winners based on strategy, process, application and results. This year’s winners are (by category):
* Business Development: Erie (Pa.) FCU, for finding new ways to serve the needs of its existing Business Affinity Partners (select employee groups) and their employees--specifically helping employees to overcome financial hardship and developing creative new services for businesses to help them survive during the economic downturn. The $298 million asset credit union offered more free seminars to members, which doubled attendance; created a new merchant indirect lending program; and increased business loans. The credit union also expanded its trade show and community-event participation to attract new business members, doubling its number of Business Affinity Partners. * Community Outreach: P&G Mehoopany Employees FCU, Tunkhannock, Pa., for its lock-in “All Night Party” for Tunkhannock Area High School students on graduation night. After a tragic automobile accident the previous year, which took the lives of three students, the $72 million-asset credit union worked with the high school and raised more than $7,500 in cash and prizes from more than 100 businesses and members of the community for the new event. * Miscellaneous: Bucks First FCU, Bristol, Pa., for Project Flipside. The objective of Project Flipside was to engage Generation Y and gain visibility within the community, and direct youth to a website, using social media and word of mouth marketing. Within six months, the $84 million asset credit union forged four new partnerships with high schools in the county, opened an in-school credit union branch based on Project Flipside, and partnered with other community organizations.
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