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Biz Kid on radar at two education conferences
FEDERAL WAY, Wash. (3/18/09)--"Biz Kid$," the television program underwritten by America's Credit Unions to teach youth about money, was on the radar of educators at two recent conferences in New York City. According to Jamie Hammond, Biz Kid$ executive producer, the program was discussed at "Learning First Alliance," an invitation only meeting of educators, principals and education association directors from all 50 states, and at WNET PBS New York-hosted "The Celebration of Teaching and Learning," which registered between 7,500 and 8,000 teachers. At the first conference, said Hammond in an e-mail, "Biz Kid$ was on their radar, and they asked our education outreach director from WXXI and myself to attend and talk to them …It was very interesting …They feel Biz Kid$ teaches 21st Century skills that every child needs to learn." At the second conference, Biz Kid$ was the only PBS series invited to have a booth in the PBS Neighborhood at the conference's tradeshow. The other seven PBS booths emphasized teacher and documentary distribution services. "Over 1,000 teachers visited our booth," Hammond said. "Without exception, they were excited about Biz Kid$ and wanted to use it in their classes." The booth used the same banner that the group displayed at the Credit Union National Association's Governmental Affairs Conference in February. It included the America's Credit Unions and the program's logos with the message, "Working together to help kids to learn how to manage the business of their lives." Hammond said they shared received "very positive" responses from attendees about credit unions' involvement. "Many teachers are members of teacher/educational credit unions," she said, "and they were really happy that we are working together to teach kids financial literacy, entrepreneurship and life skills." She added that 387 educators answered a short survey and said they intended to use the program in their classrooms. That intended use, if materialized, would reach 48,338 students, said Hammond, who noted that librarians at the conference also said they wanted the series for their libraries. Other organizations, such as the Council for Economic Education and the National PTA also were interested. PTA President Jan Harp Domene invited them to present at that organization's conference in June. A producer from PBS "News Hour" also approached Hammond about developing a segment about Biz Kid$ for "News Hour" either on air or on the website. Biz Kid$ is broadcast on more than 334 PBS stations, roughly 97% of the U.S. public television market. It is underwritten by a coalition of America's Credit Unions, comprising more than 150 credit unions, credit union foundations and other supporting organizations. The largest funder is the National Credit Union Foundation.
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