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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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News Now

CU System
Biz Kid webinar promotes CUs national TV series
FEDERAL WAY, Wash. (1/30/08)--The Washington Credit Union Foundation (WCUF) and the National Credit Union Foundation (NCUF) have posted a Biz Kid$ webinar and toolkit to assist in watching, promoting and supporting the first national public television series sponsored by America’s Credit Unions.
Five of the Biz Kid$ hosts take a break in the futuristic studio set for the first national public television series sponsored by America’s Credit Unions. The series focuses on youth financial education. (Photo provided by the National Credit Union Foundation)
“We decided to make the Biz Kid$ materials available to all credit unions, state credit unions foundations and leagues,” said Biz Kid$ Project Manager and WCUF Executive Director Roxanne Kruger. “Our partners throughout the Credit Union System can help this financial series reach millions of credit union members, as well as students.” More than 86 million households, including nearly 200 million people over the age of two, can watch Biz Kid$ on 279 PBS stations in 43 states (News Now Jan. 8). The stations airing Biz Kid$ represent over 80% of PBS stations nationwide. In February, Kruger expects more stations to commit to broadcast the 26-episode series. In the meantime, “the webinar answers credit unions’ most commonly asked questions, and the toolkit offers options to promote the show in credit unions lobbies, via mail and e-mail,” Kruger explained. Topics addressed on the webinar include:
* What is Biz Kid$?; * National PBS carriage; * National underwriting status; * Local underwriting opportunities; and * Biz Kid$ marketing materials.
Every piece in the marketing toolkit can be customized by credit union organizations to promote Biz Kid$ to their members. The files can be downloaded from NCUF or WCUF websites, with space available to add the specific channel and air time for Biz Kid$ in each viewing market. Underwriting sponsors also can add a line, announcing that they are a national and/or local sponsor of Biz Kid$.
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