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Brazils Sicredi CU execs in Texas
SAN ANTONIO (9/7/12)--Eleven credit union executives from Sicredi, a financial cooperative group in Brazil, arrived in San Antonio this week to learn about U.S. credit unions, said the Texas Credit Union League (TCUL).

Eleven credit union executives from Sicredi, a financial cooperative group in Brazil, arrived in San Antonio this week to learn about U.S. credit unions in a key initiative of the World Council of Credit Unions' International Partnerships program between the Texas Credit Union League and Sicredi. (Photo provided by the Texas Credit Union League)
The group of mid- and upper-management staff participated in the experience--a key initiative of the World Council of Credit Unions' International Partnerships program between TCUL and Sicredi (LoneStar Leaguer Sept. 6).

In addition to attending TCUL's two San Antonio conferences, Marketing & Business Development Conference and Leadership Conference and Expo, the group on Tuesday visited with Security Service FCU and Generations FCU, both in San Antonio.

The Sicredi group will be divided into three groups on Monday, with one group going to Houston, another group to Dallas and a third to El Paso. During a two-week period, the group will shadow credit union staff to learn how credit unions operate in the U.S.

The SICREDI executives will focus learning in the areas of:

  • Savings products and services, including how the credit union attracts savings and what products are most popular;
  • Loan products and services, including discussion on department structure, manuals, policies and regulations;
  • Marketing, including the structure of the credit union's marketing department; the use of technology and delivery channels; and the use of social media, and its challenges, strengths, opportunities and threats;
  • Social responsibility and how the credit union demonstrates the credit union difference;
  • Political advocacy;
  • Technology; and
  • Risk management.
The Texas credit unions hosting the Sicredi delegates are:

  • Energy Capital CU, Houston;
  • Houston Police FCU;
  • PrimeWay FCU, Houston;
  • Texas Trust CU, ¬†Mansfield;
  • Resource One CU, Dallas;
  • InTouch CU, Plano;
  • GECU, El Paso;
  • FirstLight FCU, El Paso; and
  • OneSource FCU, El Paso.
Sicredi is one the major cooperative systems in Latin America, serving members in 10 Brazilian states.
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