Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
CSS to pilot social media rewards program
MADISON, Wis. (3/1/12)--CUNA Strategic Services (CSS) today begins a six-month pilot of a software platform from BuzzBanking Inc. that ties social networking to a rewards program.

"Rewards programs are prevalent across all industries," said Wes Millar, senior vice president of CSS. "The BuzzBanking platform provides credit unions with an opportunity to build member loyalty by rewarding members' behavior for being financially responsible consumers. They also can associate rewards with behaviors such as subscribing to direct deposit, applying for loans or referring new members."

BuzzBanking was designed to engage members, said Jay Valanju, BuzzBanking CEO and founder.

"It is a resourceful way to stay relevant with the credit union membership and drive members' transactional behavior, resulting in a significant increase in the credit union's revenues and profits," Valanju said. "While credit unions can determine which products are eligible for rewards, BuzzBanking permits the credit union to push achievements to and pull information from social sites like Facebook and Twitter."

Eligible credit unions can test the software with their employee groups at an introductory price.
Other Resources

RSS print
News Now LiveWire
New offices mean moving sale at @TheKCUA https://t.co/xaof5SJkmE
25 minutes ago
Existing-home sales slump in August as cash purchases decline @REALTORS
1 hours ago
How #creditunions use FHLBs in their operations, Part 3 #NewsNow #System http://t.co/DXgRqXiRAn
3 hours ago
Retirement reality fairs: Looking at post-work futures today. #NewsNow http://t.co/IcM4uK3IOl
3 hours ago
#HomeDepotBreach: What it means for consumers with 56 million compromised cards See #NewsNow http://t.co/9MJ9JTnHYC
4 hours ago