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CU System
CU CEO to help Hispanics, young folks
MORTON GROVE, Ill. (1/28/14)--A Jan. 20 Daily Herald article highlighted the efforts of Jose Garcia, president/CEO of $60 million-asset Northwest Community CU, to increase awareness of credit unions, especially among Hispanics.
 
"He's looking to increase membership and focus more on social media to draw in the younger generation," wrote Daily Herald reporter Anna Marie Kukec.
 
Garcia called credit unions a "diamond in the rough." The missing piece is reaching high school students so they have a better understanding of credit and finances and how to shop for lending products, he said.
 
Reaching out to social media, such as Facebook and YouTube, is the best way to reach young consumers, Garcia said.
 
Garcia was born in Texas and raised in Chicago. He earned his bachelor's of business administration degree in accounting at St. Xavier University in Chicago.
 
He began his career in financial services as a bank teller, and worked his way into the accounting department. He landed a job as accounting manager at Baxter CU, in Deerfield, Ill. He also served as chief financial officer of Advance Financial Federal in Schereville, Ind., before taking over as CEO of Northwest Community CU.
 
Northwest Community CU currently has 2,700 members, "but the potential is endless," Garcia told the Daily Herald.
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