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CU System
CU CEOs cite sales marketing as No. 1 priority for 2012
AUSTIN, Texas (1/24/12)--Credit union CEOs listed improving sales and marketing as their top priority in a survey conducted by Abound Resources. About 57% of 450 CEOs surveyed named improved sales and marketing as their No. 1 priority.

Abound Resources is a CUNA Strategic Services provider.

Almost half (45%) indicated that expanding online presence and adding electronic banking channels is a high priority. "Credit union CEOs are recognizing that they need to step up their efforts to gain market share and demonstrate state-of-the-art delivery channel technology to compete in today's increasingly electronic and mobile financial services environment," said Brad Smith, Abound Resources president/CEO.

Smith will present the highlights of the survey in a free webinar today at 2 p.m. CT. To register, use the link. A complimentary white paper analyzing the complete survey results also is available.

The weak economy/loan demand was cited by 70% of CEOs as their top concern for 2012. About 53% said continued regulatory demands is a major concern. About 45% were concerned with the interest-rate environment.

Abound Resources also polled chief operating officers, chief information officers and chief financial officers about their technology concerns and project plans.

The executives said they plan to extract more value from existing technology purchases and vendor relationships, with 68% naming optimization as their top concern for 2012. They also are concerned about delivering quality support to users, information security and compliance, and not having enough resources to complete projects. Three-quarters (73%) of respondents reported that their technology spending would remain flat or only slightly elevated, while 15% noted that spending would increase significantly.
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