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CU System
CU Link Cooperative Ad Campaign Launched
LANSING, Mich. (5/1/13)--Michigan's CU Link cooperative advertising campaign has launched on TV, radio, outdoor and online, said the Michigan Credit Union League.

The campaign has $2.4 million worth of advertising, plus an additional $500,000 provided to credit unions to spread the campaign at the grassroots level. It is backed by a record total of more than $1 million in contributions from credit unions (Michigan Monitor April 29).

This year's campaign emphasizes that consumers can do all their "banking" at a credit union, and highlights the value of membership that credit unions bring to the marketplace. The ads highlight the lower loan and credit card rates credit unions have compared to banks, and focus on how much members can save every year, the league said.

All of the media elements direct potential new members to www.culinkMichigan.com. The information that appears in all credit union finders online are pulled from one credit union finder, "A Smarter Choice."

Credit unions can update their own information. All participating credit unions also were sent a CU Link marketing kit with instructions that tell them how to create and maintain their profile page.

Raising awareness about the value of credit unions is a key component of credit unions' Unite for Good campaign to achieve the strategic vision: "Americans choose credit unions as their best financial partner," according to the Credit Union National Association. For more information, use the link.
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