Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
CU Social Good, CafeGive partnership to measure 'return on intent'
BISMARCK, N.D. (7/22/14)--Two social media resources are partnering to help promote and gauge the work that credit unions do for their communities.
                                       
CU Social Good, a program of the Credit Union Association of the Dakotas (CUAD), has partnered with CafeGive Social, a company that focuses on measuring the "return on intent" of social media campaigns and community involvement.
 
With CafeGive, CU Social Good will be able to aggregate the data provided by credit unions to generate customized social impact reports, putting real numbers to the benefits that credit unions provide to their communities.
 
The results can then be used for public relations, consumer awareness and legislative and grassroots advocacy.
 
CU Social Good is an online platform that collects stories of the credit union "people helping people" philosophy.
 
CUAD is working with CafeGive on a prototype and anticipates a September launch. 
 
CafeGive Social offers apps that create awareness for causes and encourage community involvement; a dashboard to track social engagement; and a tool for fundraising that includes an element for donation matching.
 
Among its campaigns are "[MOO]ve Against Hunger," currently running at Mid-Atlantic FCU, Germantown, Md., with $279 million in assets; "Make the Match," which helped Educators CU, Racine, Wis., with $1.5 billion in assets, match donations for a Children's Miracle Network Hospital fundraiser; and "Roll On Seattle," a bike loan and social awareness program from Seattle-based Verity CU, with $438 million in assets.
Other Resources

CU Social Good
RSS





print
News Now LiveWire
.@KearneyFCU in-school branch at Emerson Elementary School one of top education stories in Kearney NE in 2014 http://t.co/4riZWhV1Fn
11 minutes ago
Maine Harvest credit union project aims to help small farmers, #creditunions #NewsNow http://t.co/JyHUnS4Oja
44 minutes ago
Interchange update: Google sues MasterCard, Visa for 'supracompetitive' fees http://t.co/pHK19qdX8H
1 hours ago
.@TheNCUA supervisory letter provides MSB guidance #NewsNow http://t.co/ZOhp6nfOKw
1 hours ago
CUNA: CUNA offices closed through Friday, News Now returns Monday http://t.co/a5xbLzQKDj
12 24 ago