WASHINGTON (10/15/09)--Serving as testimony to the expanding role and increasing influence of credit unions in private student lending, Credit Union Student Choice President Jon Jeffreys will be a speaker at the Consumer Bankers Association's (CBA) Student Lending Conference in December. During a joint session with representatives from other industry leaders, Jeffreys will address the future of private student lending market and the successful entry of credit unions into the market. Since launching 17 months ago, Credit Union Student Choice has helped nearly 90 credit unions from across the country enter the private student lending market, Jeffreys said. "By leveraging their balance-sheet lending capability and focusing on economic value, these credit unions have helped nearly 10,000 students attend college at a time of critical need," he said in a press release Tuesday. Jeffreys said the conference provides an important venue for educating the industry on credit unions and their unique differences. "The student lending and higher education industries are beginning to take note of the positive impact that credit unions are having on this market," said Jeffreys. "I look forward to sharing our vision and explaining how credit unions will redefine value in private student lending." The CBA Student Lending Conference will be Dec. 9-11 in Washington, D.C. It provides guidance on key legislative, regulatory and business issues affecting the student lending industry.