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CU System Brief (11/06/2012)
DOWNEY, Calif. (11/7/12)--Financial Partner CU Vice President of Marketing Anne Legg was asked to share her MBA thesis, "Creating a New Credit Union Sustainability Business Model," to the 2012 International Cooperative Summit held in Quebec, Canada Oct. 8-11. Legg's thesis was selected from over a hundred entries globally, and she was the only credit union professional selected.  The thesis identifies credit unions as a viable financial services alternative for consumers, and in it Legg seeks a solution for credit union sustainability by examining international credit union systems in addition to the cooperative grocery and farming industries. Legg's recommendations for achieving sustainability within the credit union movement include developing a shared-value business model, micro lending, and re-positioning strategies-- as well as incorporating programs founded on the cooperative principles. More than 2,800 participants from at least 91 countries attended the four-day international summit where speakers included  former Secretary of State Madeline Albright …


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