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CU System briefs (02/07/2014)
  • CHARLOTTE, N.C. (2/7/14)-- Charlotte Metro CU aired two Super Bowl ads this year trumpeting the credit union's mobile banking services. The spots depicted two different couples at a tropical resort using smart phones and Charlotte Metro's mobile check deposit and person-to-person payment services ( Charlotte Observer Feb. 3). "We want consumers to know they can get the same mobile banking services at Charlotte Metro that they'd expect at a much larger institution," President/CEO Bob Bruns said. The ads, which featured the couples using mobile banking to cover for the husbands' mistakes, attempted a humorous slant. Vice President of Marketing Randall Beckwith explained that "comedy gets attention," adding that Charlotte Metro believes "these light-hearted ads will get noticed and stick with people." Beckwith also said that executives, including Bruns, played a significant role in developing the ad campaigns, as they do every year. This year, the credit union will also advertise on the radio, outdoors and online. Charlotte Metro is headquartered in Charlotte, N.C., and has $296 million in assets ...
  • BOSTON (2/7/14)-- Newly elected Boston Mayor Martin Walsh joined City of Boston CU this week. City of Boston announced Walsh's membership Thursday, saying that it looks forward to serving him and collaborating with him on community initiatives ( Daily CU Scan Feb. 6) ...
  • WICHITA FALLS, Texas. (2/7/14)-- Two credit union executives in Wichita Falls, Texas, were named to the city's Times Record News "20 Under 40" in 2013. Mark Casares , 32, loan officer at PosTel Family CU, and Teea Reed , 25, marketing and business development director at Union Square FCU, were recognized for their work, both at the office and in the community ( Leaguer Feb. 7). Casares, who became a head teller, loan counselor and loan officer for Postel Family in 2005, also works with the Big Brothers Big Sisters program. He also represents the Wichita Falls Chapter of Credit Unions through Cornerstone Credit Union League, and is said to be the youngest area chapter president in Cornerstone's 83-year history. He is also a member of the Wichita County Sheriff's Citizen's Academy Alumni Association, and has volunteered with the Zavala Hispanic Cultural Initiative and the Boys & Girls Club. Reed, a Cache, Okla., native, has worked with Children's Miracle Network, United Regional Healthcare System and has also volunteered with Big Brothers Big Sisters ...
  • PORTSMOUTH, N.H. (2/7/14)-- Peter Kavalauskas, president/CEO of Northeast CU, Portsmouth, N.H., Thursday announced his retirement . He will continue to lead the credit union until a replacement is found. Kavalauskas first joined Northeast CU, then called Northeast FCU, in 1978 as an assistant general manager. He became general manager in 1984 and rose to his current position the following year. Under his administration, the $918 million-asset credit union has expanded from three branches in southern New Hampshire to 15 statewide branches. "It has been both an honor and a privilege to serve such an outstanding organization and its membership for over 35 years," he said. Kavalauskas has also volunteered with the New Hampshire Credit Union League since 1982, the Vermont Credit Union League, and the New England Credit Union Executive Society ...


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