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CU System briefs (05/28/2008)
* HERNDON, Va. (5/29/08)--Northwest FCU (NWFCU) Foundation has formed an official Fairfax County business partnership with Louise Archer Elementary School in Vienna, Va. At the launch ceremony at the school, the foundation donated $5,000 to the school to fund professional staff development and purchase two additional SmartBoards for classrooms. The credit union will provide staff volunteers to promote financial education, facilitate reading programs, conduct a "Saving for College" seminar for parents, and participate in school programs and special events. From left are: Kristen Robinson, assistant manager of NWFCU's Vienna branch; Gerrianne Burks, NWFCU president/CEO; Michelle Makrigiorgos, principal of the school; Phyllis Pajardo, assistant superintendent for Cluster II; and Linda Rogus, NWFCU Foundation executive director (Photo provided by Northwest FCU Foundation) … * CLEARWATER, Fla. (5/29/08)--Staley CU, a $101 million asset credit union based in Decatur, Ill., has been awarded a trip for two to the Beijing 2008 Olympic Games by Visa, America's Olympic Team Partner. The winner was determined by Visa card portfolio metrix that showed the most overall Visa portfolio success from February through March, said Card Services for Credit Unions, whose member credit unions participated in the campaign. From left are: Bruce McElhinney, head of U.S. and Canada sales, U.S. Sales Visa Inc.; Karen Brown, president/CEO of the credit union; and Robert Hackney, CSCU president. (Photo provided by Card Services for Credit Unions) … * SUITLAND, Md. (5/29/08)--Andrews FCU has launched "Imagine the Possibilities," an advertising campaign that focuses on penetrating the Washington, D.C., market. The campaign debuted on cable television, transit and print outlets with three ads highlighting auto loans, home equity loans and general membership. The $810 million asset credit union acquired the city into its field of membership in 2003. "Our focus is to change many of the false perceptions that have stifled growth among credit unions," said Janine Roberts, vice president of marketing. The 30-second cable ads can be seen on major cable stations including Lifetime, TNT, USA, BET, CNBC, Discovery, Food Network, Fox News, HGTV, The History Channel and TLC. Transit ads will run on 50% of the market with placement in 15 prominent subway stations. The ads encourage the target audience to open an account or apply for a loan online or through the credit union's toll free number …


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