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CU System briefs (12/30/2011)
  • SAN JOSE, Calif.  (1/3/12)--Alliance CU got into the spirit of the season by randomly handing out $20 credit union Visa gift cards to 40 people on Dec. 20 and 22 during a Christmas in the Park event in downtown San Jose.  The credit union's Make a Difference  event is part of its mission to surprise people with random acts of kindness and spread generosity in the community. "We've held a $1 bill giveaway and treated people to lunch, but since it's the holidays, we thought it would be nice to make a bigger impact on a few families in  our community," said Emily Condon, senior vice president of marketing and retail delivery. Many recipients were pleasantly surprised to receive the card. One recipient later e-mailed the credit union to say she and her daughters "used the $20 (with some added from their piggy banks) at Toys R Us this morning to buy gifts for kids at the San Jose Family Shelter…Thank you for helping remind me and my girls about the true meaning of Christmas." Watch  a video of the event  on the credit union's Facebook page ...
  • TOTOWA, and PATERSON, N.J. (1/3/12)--A student-run branch in a partnership between North Jersey FCU, Totowa, N.J., and the John F. Kennedy High School Knights, Paterson, will celebrate its first year on Jan. 18.  "The Castle" is run by students from grades 10 to 12 who attend training and are supervised by a teacher and an employee at North Jersey Federal. As participants of JFK High School's Business, Technology and Marketing Academy, the students have developed marketing promotions and initiatives to increase membership. For example: from Nov. 1 through  Dec. 20, anyone opening an account at The Castle was eligible to enter an iPad2 sweepstakes. The winner is Christelle Vanderpool. From left are Sandra Martinez-Preyor, academy vice principal; Bradley Browne, marketing manager at North Jersey FCU; Vanderpool; Pamela Powell, business education and academy teacher; and Amod Fields, principal of operations, John F. Kennedy Educational Complex. (Photo provided by North Jersey FCU) …


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