Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
CU blogger notes female members needs
PLYMOUTH, Mich. (10/14/08)--Selling a woman on a credit union is like selling an entire household, according to a credit union blogger. Mark Arnold, senior vice president of marketing at Neighborhood CU, Dallas, noted female credit union members’ needs on CU Campus, an Internet-based tool developed by CU Village and launched by the Michigan Credit Union League. Credit unions should connect women with their brand because they’ll pass it along to friends. “Women are three times more likely to recommend a brand or service they enjoy than men are,” Arnold said. Credit unions also should offer retirement plans focused exclusively on women. Women are under-enrolled in retirement plans compared with men, he said. “Women make almost 80% of the household buying decisions, comprise 59% of total college graduates and will control 60% of the wealth in the U.S. by 2010,” Arnold added. For more information, use the link.
Other Resources

RSS print
News Now LiveWire
St. Louis treasurer taps #creditunion to serve unbanked #NewsNow http://t.co/lWtcezJOej
4 hours ago
.@CUNAMutualGroup has committed $35K to @trustdotcoop over the next year to suppor the future of #creditunions.
5 hours ago
.@madison_mag gets the cooperative scoop from @SummitDoMore's @kimsponem http://t.co/RxSCeSegie
5 hours ago
.@VantageWestCU emeritus chairman Whittaker inducted into @DCUC_HQ Hall of Fame http://t.co/dpeP4ME49U
7 hours ago
Australian newspaper covers Gen Y tips from @ServusCU at @WOCCU conference http://t.co/xqmLfZVwaI
7 hours ago