SAN DIEGO (12/2/09)--San Diego County CU has extended its title sponsorship of the San Diego County CU Poinsettia Bowl college football game through the 2010 game, with options for 2011 and 2012. The credit union has sponsored the bowl since 2005, the first year it was held (News Now Dec. 6, 2005). The Make-a-Wish Foundation of San Diego has been the game’s beneficiary. One dollar from every admission ticket sold goes directly to the foundation, which grants wishes to children with life-threatening medical conditions. San Diego County CU’s sponsorship of the college football bowl made a national comic syndicate in 2008, appearing in The Washington Post, The Wisconsin State Journal, and other newspapers (News Now Jan 5). The 2009 bowl game is scheduled for 5 p.m. PT Dec. 23. Teams will be selected later this month. San Diego County CU has $4.8 billion in assets.