KANSAS CITY, Mo. (8/17/12)--CommunityAmerica CU and the Kansas City (Mo.) T-Bones, a minor league baseball team, have renewed their long-term agreement for the naming rights for the team's ballpark, they announced Tuesday.
The ballpark has been known as Community America Ballpark ever since the T-Bones moved to Kansas City from Duluth, Minn., 10 years ago, said Ballpark Digest.com (Aug. 15). The more than $1.8 billion asset credit union has been the only entity with naming rights to the stadium in the stadium's history.
Specific terms of the deal were not disclosed.
"In practice, we could not have invented a better, stronger partner," said T-Bones President Adam Ehlert. CommunityAmerica CU is very well-aligned with our values and focus, and most significantly, or fans really appreciate that. "
Lisa Ginter, CommunityAmerica CU chief operating officer, said that more than being a naming rights sponsor, the ballpark "clearly demonstrates our commitment to providing our community with affordable family-friendly entertainment. We believe this sponsorship brings more awareness to Kansa Citians that they can--and should--be members of our credit union to benefit from our sincere approach to helping them succeed financially. For that reason and more, we consider this a homerun for both organizations."
The ballpark seats 6,270 baseball fans. Over the 10 years the park has existed, more than three million fans have attended events there. The ballpark is used not only for baseball games but also for professional soccer, concerts, photo and video shoots. It was the site of a June 3, 2007, world-record setting performance of the Deep Purple hit, "Smoke on the Water," by 1,683 guitarists in a publicity stunt for a radio station.
The T-Bones have the second-highest attendance in the 13-team American Association, said the park's website.