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CU in Texas issues financial challenge for ICU Day
FARMERS BRANCH, Texas (10/19/11)--Credit union members worldwide will celebrate International Credit Union (ICU) Day Thursday to commemorate the credit union movement’s history and achievements. One Texas credit union is celebrating all month by challenging members to take an active role in managing their money. In honor of ICU Day, United Community CU of East Houston has challenged its members to pledge to save more, spend less, and manage their credit (LoneStar Leaguer Oct. 18). So far, nearly 500 members have signed the pledges, which are hanging at the credit union’s four Houston area locations. Members also are taking an online money management course, which features topics such as setting financial goals, tracking their spending and building a household budget. Nearly 75 credit union members completed the course within the first week it was offered. For the credit union, the celebration will end Nov. 5, a day being unofficially deemed as Bank Transfer Day by credit union supporters and others nationwide. On Nov. 4-5, any new members joining the $80 million asset credit union will receive welcome packages that include T-shirts commemorating their support of the credit union movement. As part of the celebration, one United Community CU member also will receive a $500 boost to a savings account. The member will be randomly chosen from the list of people completing the money management course. “With all that is happening in the economy, consumers are eager to take a proactive approach to financial management,” Shalonda Dawkins, United Community vice president of marketing, told the Texas Credit Union League. “Our job as financial institutions is to provide them with the tools to make that happen.”


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