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CU System
CU in Texas registers 20000th mobile banker
SAN FRANCISCO (7/13/12)--University FCU, Austin, Texas, has registered its 20,000th member for mobile banking, achieving 25% adoption in the first nine months, according to mFoundry, a mobile banking and payments provider.

University FCU also is processing more than $2 million mobile deposits per month, mFoundry said.

"Any bank or credit union can achieve similar or greater adoption results for mobile banking," said Bryan Mishkin, University FCU eServices senior manager. "If a financial institution has a great mobile solution people want to use, offers intuitive mobile enrollment, uses cross-channel marketing dedicated to mobile conversion, and operates mobile as an independent channel, they too will exceed 20% adoption in the first 12 months."

The credit union has seen adoption of mobile deposit across all demographics, Mishkin said. "Mobile deposit has also been a huge boost for mobile banking adoption--many of our members have told me they enrolled in mobile banking for that feature alone and our staff has shared numerous stories of how mobile deposit has made members' lives easier," he added. "There is no question that mobile banking is one of the most valuable tools we have at our disposal for growing and maintaining our membership long-term."


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