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CU System
CU marketer pens Motherhood is the New MBA
SEATTLE (10/13/09)--A credit union marketing officer in Seattle is on a nationwide tour, promoting her new book about management, "MOTHERHOOD IS THE NEW MBA: Using Your Parenting Skills to be a Better Boss." Shari Storm is vice president and chief marketing officer at Seattle-based Verity CU, where she has worked more than 10 years. She has a master's in business administration. She launched her book, published by St. Martin's Press, on Sept. 29 to some very good press, according to the Washington Credit Union League. "So far it's been featured in Body and Soul, Hybrid Mom and Coscto Connection Magazines, as well as Warner Bros.' MomLogic website and Business Week online," said David Bennett, director of public relations at the league. The book also was featured on Martha Stewart's radio show Thursday and in the Metro News in New York. In the book, Storm offers advice to the working mom on how to be a better boss and relates management to motherhood. Each chapter takes a basic parenting rule and demonstrates how that advice can translate to successful management at the office. For example:
* Speak Their Language: Study what types of communication work best with your co-workers and engage them on those terms. * Never Underestimate the Power of "Kiss It, Make It Better": If your employee needs your support, don't put it off and don't be afraid. If employees are worth keeping, they are worth going to bat for. That is your responsibility as their boss. * Hold the Line on Tantrums: Watch out for signs of your staff looking overworked or bored, and if someone does let loose, take that person aside and address the situation. * Be the Good Mom: Do not be afraid to be caring, nurturing, friendly and casual with your employees. You can be a good person to them without trying to be their best friend.
Storm's October and November tour will take to her Olympia, Wash.; Madison, Wis.; Cleveland, Ohio; and Brooklyn, N.Y. For more information, use the resource link.
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