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CU perspective on expanded hours in Maine newspaper
PORTLAND, Maine (9/27/10)--The Maine Credit Union League provided the credit union perspective in a feature about expanding business hours to Sunday in The Maine Sunday Telegram's business section. League President John Murphy was one of three individuals from the financial sector interviewed for the article, which examined the impact and views on a recent decision by TD Bank to open some branches on Sunday, said the league newsletter Weekly Update (Sept. 24). "I am not hearing a strong call for Sunday hours," Murphy told the newspaper. "Roughly 75% of credit union transactions take place remotely now, through ATMs, debit cards, online or 24-hour call centers," he said. The article highlighted the Maine Shared Branch Network, noting it has 129 locations with Saturday access and expanded hours for members seeking the personal touch. "Convenience is the name of the game in financial services today," Murphy said. "It's every way you can respond to meeting the time needs of members." A banker interviewed in the article said Sunday hours are more expensive; to make it worthwhile, banks would need to offset the costs with growth in deposits, new accounts or other revenue, such as fees. The story praised credit unions for being especially tuned in to the desires of their members, said the league.


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