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CU rewards members by planting trees
DENVER (4/22/09)--Bellco CU has partnered with PayItGreen, which will reward members who use online banking by planting a tree in their honor. “Bellco CU and its employees are committed to constantly identifying positive ways in which we can preserve the environment,” said Laura Higgins, Bellco director of marketing. Consumers who receive electronic bills and statements and who pay electronically can reduce their greenhouse gas emissions by 171 pounds annually, a savings equivalent of:
* Planting two tree seedlings and allowing them to grow for 10 years; * Preserving 24 square feet of forestland; and * Avoiding emissions by not driving 169 miles or consuming 8.8 gallons of gas.
Using electronic bill pay also can guard against identity theft. About 85% of identity theft cases are due to “offline” transactions such as lost checkbooks or stolen bills and statements, Bellco said. Partnering with PayItGreen is just one effort the credit union has undertaken to become more environmentally friendly. Bellco has a comprehensive recycling program, renovated its Greenwood Village branch with motion senor light switches, owns two Priuses, and distributed free compact fluorescent bulbs to employees. It also has 36,000 members who use e-statements instead of paper, the credit union said. Bellco, headquartered in Greenwood Village, Colo., has $2 billion in assets.


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