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CU System
CU to announce name change in Super Bowl preshow ads
LENEXA, Kan. (1/26/10)--A Kansas credit union that is expanding and changing its name will make its first public announcement about the change in ads airing during the Super Bowl XLIV preshow on Feb. 7. Credit Union of Johnson County, a $235 million asset credit union with locations in Lenexa, Olathe and Mission, Kan., has new locations in Lawrence and Leavenworth, Kan., and Kansas City, Mo. Its new name, Mainstreet CU, reflects the broadening of its membership base throughout metropolitan Kansas City, said the credit union. "We're the same, sound credit union we've always been, committed to serving people throughout Kansas City," said John Beverlin, president/CEO. "We are well-capitalized, have a strong bottom line, and we make sure our products and services keep pace with members' needs." But with its reach extending beyond Johnson County, Beverlin said it was time to change the name to represent its growing community. In addition to the Super Bowl ads, the new brand will debut in newspapers and on billboards, busses, television and radio. The new name symbolizes "the values our credit union stands for, such as trust, respect, honesty--key values of the heartland," said Beverlin. "And it reinforces to the community that we're not 'Wall Street, we're Mainstreet.'" The credit union will implement its new brand over several months, changing signage, print materials and advertising. Everything else will remain the same. "Bottom line, we're changing our name, not our culture," Berlin said.


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