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CU4Kids efforts highlighted in iCEO Updatei
MADISON, Wis. (12/7/11)--Credit union fundraising efforts for Credit Unions for Kids was recently highlighted in CEO Update, a newsletter for association executives.

Credit Unions for Kids is a nonprofit collaboration of credit unions, chapters, leagues/associations and business partners from across the country, engaged in fundraising activities to benefit 170 Children's Miracle Network Hospitals.

"Credit unions, their members and the associations and leagues that represent them are making a huge run at improving the health of children," begins the article. "Through Credit Unions for Kids, the industry and its partners have raised more than $100 million for Children's Miracle Network Hospitals since 1996--making credit unions the third-largest supporter of the charity behind Wal-Mart and Costco."

Through their unique ownership structure, credit unions are community oriented, Bill Cheney, president/CEO of the Credit Union National Association (CUNA), explained in the article.

"As financial cooperatives, our member credit unions aren't just in their communities, they are of their communities--owned by the very people they serve," said Cheney. "So our industry has been strongly drawn to a charitable organization like Children's Miracle Network Hospitals, which prides itself on keeping contributions local."

CUNA is also one of the sponsors of the Credit Union Cherry Blossom Ten Mile Run, the article said. The race, held every spring in Washington, D.C.,  is the largest single credit union fundraising event for children's hospitals.

Last year, 15,000 runners took part in the race, which raised $578,000, Sarah Turner, director of Credit Union Miracle Day, told the newsletter.

Credit Union Miracle Day is a partnership formed to sponsor the Credit Union Cherry Blossom Ten Mile Run.

Also see related article, "CUNA gives planning insight in advocacy article."
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