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News Now

CU System
CUAD launches site to share good things CUs do
BISMARCK, N.D. (1/9/13)--The Credit Union Association of the Dakotas (CUAD) has launched a new website--CU Social Good--dedicated to sharing the good things that credit unions do for people and their communities every day.

During CUAD's Awareness Campaign in 2012, which is continuing this year, it became evident that many people outside of the credit union world are uninformed about the credit union difference, and unaware of the nature of credit unions and their "People Helping People" philosophy, CUAD said.

CU Social Good, with the help of credit unions nationwide, is trying to change that, said CUAD. CU Social Good showcases the "good news" stories of credit unions and credit union people being involved in their communities--helping charities, promoting financial literacy, providing scholarships, volunteering their time and supporting people and planet over profit.

CU Social Good encourages credit unions to contribute their stories, telling what they do to help people in their community. The site aims to aggregate and create a forum for all the great things credit unions do.

The website could be used by everyone in the credit union industry for future legislative lobbying efforts, awareness campaigns and community relations--but above all--to help generate a new public awareness that will help credit unions remain successful in their mission well into the future, CUAD said.   

On the league's website homepage, CUAD also prominently features aSmarterChoice.org.--a website developed by the Credit Union National Association (CUNA) and the state leagues to help consumers learn about credit unions and find a credit union to join. aSmarterchoice.org also is a forum to collect what credit unions are doing for members.

CUNA and the state leagues launched aSmarterChoice.org March 2011. The site includes basic information about credit unions, member testimonials and recent media coverage about credit unions, and has as its centerpiece an online locator tool--CU Locator--that enables consumers not only to find a credit union close by, but one that they are eligible to join based on its field of membership. All U.S. credit unions are included in the site's database.

In fourth quarter 2012, aSmarerChoice.org saw 55,506 unique visitors, 81,094 total visits and 49,667 searches using CU Locator, Jill Stevenson, the website's manager, told News Now Monday.

To view the websites, use the links.
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